Charities in Need
Project Aim
Helping an existing business to improve its performance.
The
Save the Children Charity shop in Cardiff is in an area with a large
student population. Like many charity shops Its ells a variety of
second hand items, however the shop is unique in that it aims its
products at students and the under forties. The shop was however
underperforming, and this seems to be due to a lack of awareness of
their target market. SIFE Cardiff has supported the charity and helped
to develop future business strategies to maximise the contact with
their intended target market.
SIFE Cardiff has helped the Children in Need shop to:
- Put together a business plan
- Raise awareness through a charity fashion show
- Organise a recruitment day for volunteers
- Establish a costume hire section to market to students